Blue Ocean Strategy instal the new version for apple

This strategy needs to span across the entire system of a company’s activities.

Why bother with Blue Oceans to begin with? Essentially, they create new demand, leading to easy uncontested growth in sales and profits, and wider and deeper market opportunities in the unexplored space.Ī cornerstone of the BOS is Value Innovation, which is essentially the area where a company’s actions concurrently reduce costs and increases its value offering to buyers. It is about creating a quantum leap in value for your buyers, thereby creating new and uncontested market place. In this free Blue Ocean Strategy summary, we’ll give a synopsis of the key concepts, tools and tips from the book. Chan Kim addresses this question and provides a systematic approach to creating your own uncontested market space. Instead of fighting head-on with your competitors, how do you create uncontested market space and make the competition totally irrelevant? Based on a study of 150 strategic moves spanning more than 100 years and 30 industries, Blue Ocean Strategy by Renee Mauborgne and W.

Blue Ocean Strategy instal the new version for apple